Social Media Research and Consulting
Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. -- Wikipedia
Deceptively simple, finding customer conversations can be never-ending, managing the impact of those conversations difficult, and analyzing their impact on your market share time consuming.
If you are a B2C company, you cannot afford to overlook the online conversations that are occuring around your brand or the brands of your competitors.
Social media has a low barrier for entry. In fact, you can become involved very easily:
- find a blog you like and leave comments regularly.
- start your own blog
- become a podcast fan and leave audio comments, or start a podcast of your own (all via your telephone)
- use an RSS feeder for some or all of your news sources
- create a Second Life avatar and buy something
- rate your plumber on Angie's List, or your local site of the same.
- share your birthday bash photos on flickr
If it's this easy for you to get involved, you understand how easy it is for your customers too.
CRGI helps clients step into these conversations in a mindful manner. Content creators -- bloggers, podcasters, video bloggers, customers who like to rate restaurants, etc. -- are passionate about what they say. Many companies have discovered the wrong way to enter the fray with dire consequences for their brand. CRGI provides the research and knowledge to help you do it right.Purchase Social Media Blueprint
Social Media Blueprint is a report created for your company. It consists of a matrix that compares three key competitors, stories based on qualitative conversations with six of your loyal customers, and recommendations for using online social media techniques to improve your market position. Your Social Media Blueprint is delivered within 30 days. All this for a flat fee of $2500.
See one way CRGI uses delicious, a social media tool, to stay abreast of consumer health care prices.We also have a long-running blog with occasional posts on customer service called Vox Consumer.
Call us today at (866) 641-6057 to schedule a complimentary, convivial conversation about social media.