Market Research and Ethnographic Intelligence

If you're the CEO responsible for strategy, or the VP of Sales, or the Marketing Director, CRGI can help you:

• outline competitor practices and pricing
• create online surveys and intercept surveys to reach your current clients or prospects
• identify market trends
• locate customer data
• generate leads, including in-depth contact and organization information
• design and undertake ethnographic research
• analyze ethnographic findings

Case Study

The Issue

A client in the consumables category thought that its food product might be of interest to consumers who are lactose intolerant. Yet, the company did not have facts or figures to back up this hunch.

The Solution

CRGI was retained to undertake market research on this potential market through desk and telephone research. The result is that client realized it would be very difficult to activley pursue this market because its product could not be clearly identified as being of benefit to lactose intolerant consumers. The client decided not to focus on the market, saving millions of dollars in time, effort and expense.

Case Study

The Issue

A UK publisher needed a toolkit written on the use of social media in the enterprise.

The Solution

The publisher turned to Patrice Curtis, an experienced writer and analyst, to research and write an actionable toolkit that drew upon the corporate use of social media tools such as blogs. The toolkit continues to sell well for the client.

Call us today at (866) 641-6057 to schedule a complimentary, value-packed consultation.